Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention ...

This article explores the intricate relationship between design, branding, and packaging, offering insights into why good packaging matters and how brands are leveraging it to stay ahead.

Design studio Pentagram designed the branding for cannabis company Ben's Best Blnz (above and also lead image). The packaging and brand identity was carefully designed to bring awareness to the ...

A number of years ago, my company was approached with a potential opportunity: to provide design and consulting for a redesign of all the “not to be named” quick-service restaurant packaging ...

The first step is finding the right technology for your audience and brand message. The content and design of your packaging need to attract interest and engage the consumer. A good example is the ...