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Looking forward, I expect Mondelez to continue with its current plan of slow organic growth mixed with acquisitions. Organic top-line growth should come from price increases, brand extensions ...
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Oreo Owner Mondelez Taps AI to Tweak Its Classic SnacksBut there are limits to how far Mondelez will allow its AI to go. Consumers tend to respond to new products that aren’t overly unfamiliar, which is why brand extensions are so popular ...
Clif Bar is launching a new brand ... ups is an extension of a collaboration with the fitness app Strava, which will post co-branded content, event activations and themed challenges around “Raise ...
Mondelez already has been branching into the in-store bakery area via extensions of its popular packaged snack brands such as Oreo cupcakes and muffins. “That is a high-value-added, high-net ...
Mondelez owns several iconic global brands that generate more than $1 billion in annual sales. The snacking company also owns many beloved regional brands. The serial acquirer has bought nine ...
In this context, Mondelez has proven unrelenting in its commitment to remove further complexity from its operations by rationalizing its supplier base, parting ways with unprofitable brands ...
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