the new logo aims to honour Boston Marathon's past and inspire its future, but fans aren't convinced by one key addition. There's no right or wrong way to design a logo, but the most important ...

The launch of the Boston Marathon's new logo symbolizes big things for the nonprofit organization that hosts the event. The revamped unicorn logo showcases an athletic jawline and a new mane for ...

The Boston Athletic Association updated the design of the unicorn, named "Spike," in June. That updated logo, which is incorporated into the new medal, is intended to be a forward-facing and ...

BOSTON -- The Boston Bruins unveiled ... Bruins' jerseys during the 2023-24 season. The logo will be a traditional twist on the modern spoked-B design, featuring "vintage spokes that harken ...

The Boston 2024 Executive Committee is calling this shining blue octagon a beacon. It's relatively innocuous in its 2D form, if slightly similar to the Chase bank logo, but in its official promo ...

BOSTON -The Boston Bruins unveiled today, January 2, during the live broadcast of the 2023 Discover NHL Winter Classic® at Fenway Park, the commemorative logo and key initiatives for the Boston ...