Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

In time, it might even help color blind people experience the full color spectrum, and enable regularly ... and long wavelengths– corresponding to blue, green, and red respectively.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

If you offer a group of people a spectrum of color chips ranging from chartreuse to purple and asked them to pick the unique green chip – the chip with no yellow or blue in it – their choices would ...