She’s not the only star who’s been linked to Batiste over the years; Drew Barrymore once said on Instagram that she keeps the Mini Blush Dry Shampoo ($15 $11) stashed in her bag during nights out.

In Australia, the brand’s Original dry shampoo is still number one – followed by Batiste Blush and Tropical fragrances. Being aware of what customers want in a dry shampoo – as well as their ...