“This new product line celebrates Barney while creating meaningful play experiences for kids and their grown ... through Barney and his friends. The new toy line promises to create a bridge ...

including toys, books and clothing. The rebrand, set to debut in 2024, will feature the revamped dinosaur alongside pals from his ’90s “Barney and Friends” TV show, which ended its run in 2010.

“Mattel’s comprehensive revitalization of the Barney brand will span television, film, and YouTube content as well as music and a full range of kids’ products including toys, books, clothi ...

"This new product line celebrates Barney creating meaningful play experiences for kids and their grown-ups to explore self-expression." To better understand how today’s parents are feeling about ...

Barney, the “dinosaur from our imagination,” is bouncing back from extinction. Mattel announced Monday its plans to relaunch Barney, the purple-and-green dinosaur that was a staple of ...

is relaunching the Barney purple dinosaur character for TV screens, theatres and the toy aisle, betting an icon unveiled three decades ago will resonate with today’s parents and kids.

On the show, a plush Barney doll would transform into the giant talking and singing purple dinosaur, and lead kids on ...

“Barney and Friends” is now in its sixth season on public television. The show gained popularity with kids ages 2 to 5 who ... in each episode, video, toy, even the 1998 movie.