Since the doll’s debut 64 years ago, in March 1959, Barbie has served as an evolving commercial embodiment of the American woman. Created by Ruth Handler, co-founder of toy company Mattel ...

The company is on a bit of a crusade about reducing ... And by my count, six Barbie logos—whether it's the full text or just the letter B. It's powered by Qualcomm's 215 chipset, has 512 ...

Pictures, which is owned by CNN’s parent company) hits theaters in July, and the new trailer hints at Gerwig’s dedication to Barbie world-building and style — right from the opening shot of ...

If you’re going to make a Barbie movie, make it pink — very pink — so pink that it will wipe out an entire company’s global supply of pink paint. That’s exactly what happened during ...

You go, girl! But as ironic and interesting as I trust Gerwig’s rendering of Barbie to be — even under Mattel’s oversight, since the company clearly understands that edginess moves merch ...

It’s an almost impossible task to objectively pick the single best piece of marketing for the Barbie movie. A year in the making, the reportedly $100 million marketing-hype cycle has built up ...

In the official poster for the film, Margot Robbie and Ryan Gosling are seen sitting on the iconic Barbie "B" logo. The poster also features the text, "She's everything. He's just Ken." ...

The commitment of my own company, Hitachi Vantara, to sustainability is mission-driven and decades in the making. Barbie repeatedly conveys very serious messages wrapped in good-spirited humor ...

In the case of Mattel’s Barbie, it was a 14-year journey that began at Universal. It stands to reason that the toy company would be fiercely protective about a feature take on its 64-year-old ...