Competitors would eventually call their products "sports bras." Their invention has changed the perception of what women can do. After scoring the winning goal in the 1999 Women's World Cup ...

But the Japanese branch of the Genie lingerie company believes it's time to set new standards, to address the problem of insufficiently supportive bras ... in particular. A-Cup through F-Cup ...

That's what Jockey International is hoping, now that the company has introduced JOCKEY Bra, based on a brand new sizing system focused on breast volume rather than the rigid cup and band ...

The Sports Bra will host a watch party Friday at Portland’s Pioneer Courthouse Square for the U.S. women’s national team’s first group stage match of the 2023 FIFA World Cup. The U.S. faces ...