Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

It’s also important to mention that some B2C and B2B companies occasionally ... Raytheon and General Electric push out content marketing strategies that include video marketing campaigns ...

Has the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of ...

I agree with Glass's framework. But I think some of the best B2B marketers are not only thinking like B2C marketers but also borrowing marketing strategies that have already proven successful in the ...

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing ...

and content marketing—to engage their audience more cost-effectively. This shift doesn’t mean that B2B brands are dumbing down their strategies to mimic B2C. Rather, they’re adopting a more ...

Forrester’s B2C marketing and CX predictions analyze the ... and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual ...

Your instructors are experienced practitioners who teach you best practices such as: Developing multichannel B2B and B2C marketing strategies Designing, testing and optimizing marketing campaigns, ...