In management jargon, this was nothing but a B2B business. While we kept following a B2B model, we kept using the learnings we drew from this journey and fine-tuning our overall business model.

Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their advertisers. Now, with the increasing importance of digital marketing and data analytics in B2B, ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Dressin is pivoting from retail wholesale B2B model to direct-to-consumer (DTC). The company launched Dressin.com on Wednesday, a new online destination for fast-fashion consumers aimed as an ...

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...

Along with the pivot, the firm has also announced raising $15 million in a mix of debt and equity led by Lightspeed Venture ...

Fintech founders may discover a winning strategy by creating a business model that straddles both B2B and B2C realms. For instance, fintech startup Frich, a social finance app for Gen Z ...

We can see that there are lots of opportunities for B2B promotions that follow the daily deals model.” Players Ms. Albert said that the carriers are going to play a big role in the daily deals ...

Cohen told me that Monto operates on a SaaS subscription model, making it accessible to ... Monto ensures that businesses are prepared for the future of B2B transactions. While currently focused ...

In 2021 we benchmarked the financial performance of 120 B2B industrial manufacturing companies with considerable service revenues. The manufacturers operate in different industries and sell industrial ...

“With our model shift, we’re moving from a model where ... Up next, the company plans to integrate financing options with B2B “buy now, pay later” payment methods on the supplier front ...