The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

If dedicating yourself to Business to Business (B2B) is difficult in and of itself, doing so in a company focused primarily on the Business to Consumer (B2C) market requires a good dose of heroism.

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it ...

C2C share in online retail sales in China Consumer-to-consumer e-commerce is a smaller segment within the larger e-commerce market, with fewer players than the B2C e-commerce giants. As in the ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

Storage battery major Exide Industries has been realigning its business-to-business (B2B) and business-to-consumer (B2C) with a focus on strengthening and consolidating the go to market strategy.