Fans are often jammed elbow-to-elbow on the concourse as they weave around long concession lines and make their way to their seats or crowded restrooms. In the new Amway Center, most fans will ...

Even the 3rd+level terrace concourse is expansive ... was significant for Vicente Fernandez to be the first act at the Amway Center: “It’s an honor for us to have this artist with us ...

Amway, a global leader in the direct selling industry, was founded in 1959 by Magic owner Rich DeVos and his best friend, Jay Van Andel. Celebrating its 50th anniversary, Amway now operates in ...

The partnership will also feature brand integrations in Amway Center including in-arena signage, concourse activations and a presenting partner night. Magic fans can apply for the new Merrick Bank ...

Kia has bought the naming rights to the arena and it will be known as the Kia Center starting Wednesday. That ends a longstanding and familial relationship for the former Amway Center. Amway had ...

On Wednesday, the Magic announced the Amway Center has rebranded to the Kia Center. The new naming rights deal ends the 13-year run of the Amway Center, which had been the name since the venue ...