Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.

It's official -- free, ad-supported video on demand streaming service Amazon Freevee will be phased out over the coming weeks.

Amazon is shutting down its ad-supported streaming service Freevee as part of a strategy to simplify its offerings, but users can still access content through Prime Video. Learn more about the transition and what it means for viewers.

The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

Amazon is getting more free, add-supported programs on its video streaming service, including news, documentaries, and kids content.

Amazon is preparing to shutter the doors on Freevee, its free, ad-supported streaming service housed within Prime Video

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Amazon is consolidating its video content and putting it in one place to keep things simple, according to the company.

Customers will still be able to access Freevee content, however, in the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as J

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

This image shows the logo for Amazon Freevee, the new name for the free streaming service that will replace IMDb TV. Amazon announced Wednesday that the name change will happen later this month. (Amazon Freevee via AP) more > Amazon will shut down Freevee,