Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.

Customers will still be able to access Freevee content, however, in the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as J

It's official -- free, ad-supported video on demand streaming service Amazon Freevee will be phased out over the coming weeks.

Amazon is consolidating its video content and putting it in one place to keep things simple, according to the company.

The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

Amazon is preparing to shutter the doors on Freevee, its free, ad-supported streaming service housed within Prime Video

Amazon is getting more free, add-supported programs on its video streaming service, including news, documentaries, and kids content.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Freevee, the ad-supported streaming service from Amazon, is shutting down as the company consolidates its content under Prime Video.

This image shows the logo for Amazon Freevee, the new name for the free streaming service that will replace IMDb TV. Amazon announced Wednesday that the name change will happen later this month. (Amazon Freevee via AP) more > Amazon will shut down Freevee,

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.