"With expanded Prime member savings ... The new brand will complement other Amazon-owned labels, such as Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market and Happy Belly.

and Prime members will get an additional 10% off these products. "Amazon Saver complements our selection of private-label brands, designed to provide the best value for a wide range of grocery ...

Earlier this year, the Seattle-based company slashed prices on thousands of grocery items from Amazon Fresh, available to Prime members. It also debuted a new private-label brand, Amazon Saver ...

Clothing sold on Amazon will also be labeled with "Prime Wardrobe" if it's available through this service, along with the usual Prime label. Prime Wardrobe, of course, is free for anyone who has a ...