For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

The logos of some of the most well-known companies are so recognisable, they're identified worldwide - even by those who haven't patronised their services. One such brand is Amazon, whose ...

But the types of products it’s sold or its market cap aren’t the only lenses through which we can view Amazon’s evolution. Its logo redesigns also highlight the immense change it’s undergone.

Some of the most famous companies’ logos are so iconic, they’re known across the globe - even by people who’ve never shopped with them. Amazon is no different, with its seemingly simple logo ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...