Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Amazon will host an event on Feb. 26 that may include the launch of a revamped Alexa the company has been teasing for more than a year.

With over 500 million Alexa-enabled devices already in the market, the company hopes the update will entice users to become paying subscribers.