Gen Alpha preteens are swarming into beauty ... “Everything from kids mixing skincare and makeup testers together to make ‘smoothies’ to opening new makeup packages and using them.” ...

"Oh, it's actually kind of cute," she adds, referring to the baby pink packaging.That's just some of the audio recorded when ...

Many of the Gen Alpha kids who use “skibidi” as part of their ... “Gen Alpha is described as obsessed with skin care, makeup, skibidi and rizzler,” Beryl said. “Not a bad reputation ...

Gen Alpha’s “Sephora Kids” are so obsessed ... explicitly telling campers and their families to avoid bringing makeup brushes and face creams to camp, Business Insider reported.

The bill follows the ongoing "Sephora kids" trend, in which young people, specifically preteens, purchase and use makeup and skincare ... retinoids and retinol Alpha hydroxy acid, including ...

We’ve had cheap and cheerful kid’s makeup sets from Amazon ... containing retinoids or alpha hydroxy acids (AHAs). Even if it got passed, I’m sure kids would find a way to buy these things ...

More than 63 per cent of Gen Alpha children ask their parents for fashion, beauty, and makeup products they see ... experience daily requests from their kids. It also highlighted a strong interest ...

“Everything from kids mixing skincare and makeup testers together to make ... my eyes to help with puffiness and stuff.” Gen Alpha already wields significant spending power and is expected ...

Many of the Gen Alpha kids who use “skibidi” as part of their ... “Gen Alpha is described as obsessed with skin care, makeup, skibidi and rizzler,” Beryl said. “Not a bad reputation ...

Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all you guys were freaking out about 10-year-olds using skin care,” she ...