Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Alpha Generation (AlphaGen) has revealed plans to supply an additional 450MW of electric generation in Maryland, New Jersey ...

Alpha Generation, LLC ("AlphaGen"), manager of one of the largest power infrastructure portfolios in the United States, today ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...