Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...