and smart airlines are using their distinctive logos to stand apart. Or should. We’re obsessed with travel branding here at Skift, and earlier this year we came up with a fun list of the "20 ...

Southwest Airlines Monday rolled out a new logo and paint job (livery, in airplane speak), featuring a multicolored heart. "Our collective heartbeat is stronger and healthier than ever ...

Everyone, it seems, has an opinion on the redesign of American Airlines’ logo and livery, announced last week. In casual conversation, I’ve heard "love it," "hate it" and everything in between.