Back when media consisted primarily of three or four television channels, the daily newspaper and local radio, companies had a captive audience for their advertising. Take TV spots, for example.

Guerrilla marketing is the art and science of breaking ... This differs from traditional marketing tactics such as billboard or magazine advertising, which place messages in front of consumers ...

Certainly, guerilla marketing stunts are not new to our industry and definitely helps to cut through the clutter. However, do these types of guerilla marketing tactics work beyond awareness and ...

Commonly, guerrilla marketing campaigns are unpredictable and irregular, occasionally interactive, and buyers are targeted in unexpected areas. The aim of online guerrilla marketing is to create an ...

If you look up the definition, "Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget." While this is accurate, I'm not buying. The great guerrillas ...

“You’re going to have to do some on-the-ground guerrilla marketing, let's call it, together with TV advertising to really be able to open up the market and then sustain it.” That more hands ...

blast TV advertising and you'll get this big uptake. You are going to have to do some on-the-ground kind of guerilla marketing," Ford said during an analyst conference call. Guerilla marketing ...