Lyles made Olympic track and field history as well as footwear history. The 27-year-old sports icon wore the adidas Adizero Y ... strategy for his own signature shoe with the German brand.

Adidas has a new golden boy: Justin Bieber. The shoe giant has a long line of premier ... setting the bar pretty high for off-the-field fashion collaborations. Vibrant fashion designer Jeremy ...

Olympic champion Noah Lyles has signed a contract with Adidas until 2028 ... Despite being a field hockey enthusiast, Animesh's most cherished Olympic moments include Wayde Van Niekerk's ...