Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

MANILA, Philippines — Party-list groups Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) and Duterte Youth continued to dominate poll surveys with less than a month to go before the May 12 ...