If NPD “hits all of the elements of a good marketing strategy”, why aren’t more marketers influencing innovation?

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Price is the amount that consumers will be willing ... creating a sense of exclusivity and desirability around its products. The model of the 4Ps can be used when you are planning a new product ...