If NPD “hits all of the elements of a good marketing strategy”, why aren’t more marketers influencing innovation?

As data shows less than half of marketing leaders have any control over pricing and distribution, what can CMOs do to expand ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Price is the amount that consumers will be willing ... creating a sense of exclusivity and desirability around its products. The model of the 4Ps can be used when you are planning a new product ...