The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. A recent Adobe Think Tank, a video streaming forum ...

I research ad fraud and digital marketing. Over the weekend, I was inspired by a young marketer’s post on Medium “4P’s are Dead — Here’s What to Focus on Instead.” I wrote about this ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

OTTAWA, ON, March 14, 2023 /CNW/ - ECommerce merchandising company, Trellis, launches the first 4P (marketing mix) automation platform enabling Amazon Sellers to grow profits in one place.

Today, award winning, independent search marketing agency, 4Ps announces its acquisition by NetBooster - subject to the PAR listed company’s shareholder approval. NetBooster, a highly respected Paris ...

It’s known as the audit phase and it’s the central pillar of the first ‘P’ in our 4Ps of Marketing Technology, the MarTech Alliance’s proprietary martech implementation framework.

According to the ongoing study titled, 'Marketing & Modi', by Prof Dheeraj Sharma, Modi used the 4Ps - product, place, price and promotion - on the basis of which companies develop successful ...