Now empower your employees with an approach to think, produce and share ideas with the 4Ps of business storytelling so that you never lose a good idea that can transform your business.

Though not a checklist per se, the 4Ps that provided many of us our first framework of ... Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach for ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Marketing Week columnist and Mini MBA founder Mark Ritson, ...