Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

For decades, Philip Kotler’s 4Ps—Product, Price, Place, and Promotion—were the holy grail of marketing. They sat in MBA textbooks, powered corporate strategies, and helped build the giants ...

A FEBRUARY commissioned survey for the party-list congressional race by the Social Weather Stations (SWS) showed that party-list groups Pagtibayin at Palaguin and Pangkabuhayang Pilipino (4Ps), ...