With some assistance from artificial intelligence (AI) and a great deal of artistic vision, one business is reinventing the virtual fitting room.

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online.

In addition to paying extra for 4K, you can also tack on other premium add-ons like cable TV movie channels ... or Linux. To try to get users hooked on the $20 extra add-on, YouTube is offering ...