The ads depict cool kids waiting for a summer music festival to begin and they are definitely serving serious Coachella vibes ...

Photographed by Julie Greve, the campaign celebrates the bag with a retro-inspired aesthetic featuring models in a joyful, concert-ready setting.

“She’s a very good friend of mine,” the designer Valentino Garavani–who is being honored at the 2023 Fashion Awards this evening with an Outstanding Achievement Award–said at the time.