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Starbucks, Brian Niccol
Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
Starbucks CEO Brian Niccol talks efficiency gameplan, layoffs
Coffee giant Starbucks (SBUX) beat top and bottom line estimates for its fourth quarter — posting adjusted earnings of $0.69 per share and revenue of $9.4 billion — while seeing narrower-than-expected declines in same-store sales.
Starbucks CEO Brian Niccol: Starting to see progress in our turnaround plan
Starbucks chairman and CEO Brian Niccol joins 'Squawk on the Street' to discuss the company's quarterly earnings results, state of the company's turnaround strategy, managing mobile vs. in-store orders,
Starbucks to cut about 30% of menu options
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.
Starbucks is cutting 30 percent of its menu, CEO says menu has become 'overly complex'
Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer experience.
Starbucks Reports Better-Than-Expected Quarterly Sales
Starbucks sales set to drop again as investors wait for turnaround
Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Starbucks Reports Better-Than-Expected Quarterly Sales as Turnaround Efforts Begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold
Starbucks Stock Pops as Turnaround Efforts Lead to Earnings Beat: What to Know
Starbucks stock is higher Wednesday after the coffee chain beat expectations for its fiscal first quarter as its "Back to Starbucks" efforts take shape.
restaurantdive
2h
Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
1d
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
1d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
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on MSN
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
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Starbucks is in 'early innings' of turnaround story
Starbucks (SBUX) exceeded first quarter revenue expectations, reporting $9.40 billion against analysts' estimates of $9.31 ...
2d
Starbucks stirs up more changes as new CEO remakes the executive ranks
Starbucks' is brewing up Taco Bell vibes under CEO Brian Niccol. On Tuesday morning, Starbucks named longtime Taco Bell executive Mike Grams as EVP, chief stores officer, and form ...
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Starbucks Baristas Will Write Your Name—Or Something Like It—On Your Cup Again
Starbucks is making sweeping changes to its coffee shop locations starting Monday that long-time customers may find familiar.
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Starbucks Taps Former Taco Bell Execs as Leadership Overhaul Continues
Starbucks brings in Taco Bell veterans to revamp operations as analysts brace for a challenging Q4 earnings report ...
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