From the moment it happened in 2011, the partnership seemed like a lower-stakes, modern-day version of mutually assured destruction: Bell Canada Enterprises and Rogers Communications, each other’s primary competitors, coming together to buy a majority share of Maple Leaf Sports and Entertainment (MLSE).

Rogers Communications has officially taken majority control of Maple Leaf Sports and Entertainment (MLSE), the parent company of the Toronto Maple Leafs, in a humongous $3.5 billion deal as announced on September 18.

For over a decade, all of Toronto’s sport teams were owned by two telecommunications companies: Bell and Rogers. But that has changed with today's massive announcement.