In his expanded role, Buechel will oversee Amazon's roster of grocers, including Whole Foods, Amazon Fresh, Amazon Go and other grocery partnerships, as the division looks for ways to boost revenue. He will keep his role as CEO of Austin-based Whole Foods.

Whole Foods CEO Jason Buechel has taken on an expanded role at Amazon and will now lead the Worldwide Grocery Stores (WWGS) division.

Jason Buechel will expand his role to oversee Amazon’s Worldwide Grocery Stores business, including Amazon Go convenience stores and Amazon Fresh physical and online stores, while also continuing to serve as Whole Foods Market CEO.

Amazon appoints on Monday, Jason Buechel, the CEO of Whole Foods, to lead its extensive grocery division. TakeAway Points: Jason Buechel, the CEO of Whole Foods, was appointed by Amazon to lead the tech giant’s broader global grocery division.

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Buechel, a former management consultant, joined Whole Foods in 2013, and led efforts to unify the formerly decentralized chain’s technology and record-keeping systems.

Jason Buechel, who remains head of the specialty banner, steps into a new role in which he will also oversee the Amazon Fresh and Amazon Go chains.

Some 300 workers at an Amazon-owned Whole Foods store in Philadelphia have voted to unionize, mirroring a pro-union shift in public opinion, according to Gallup.

Amazon.com Inc.’s Whole Foods Market chief has been tapped to run the retail giant’s entire grocery business. Jason Buechel will become the vice president of worldwide grocery stores, Amazon retail chief Doug Herrington said in a note to employees,