The Chinese New Year, also known as the Lunar New Year or Spring Festival, is a 15-day festival that begins today, Jan. 29.

The Spring Festival, also known as the Lunar New Year, is a major celebration that marks the end of winter and the arrival of spring in the traditional Chinese lunar calendar. The festivities begin on New Year's Eve and continue through to the Lantern Festival, which takes place on the 15th day of the Lunar New Year, coinciding with the new moon.

Ring in the Year of the Snake with joy! Send love and prosperity to family and friends with our Chinese New Year 2025 wishes, images, and greetings. Celebrate the festive spirit!

It's a complex holiday with much symbolism crammed into days of festivities filled with material abundance, but here's how to make sense of this millennia-old custom as the Green Bay area hosts its own Lunar New Year activities.

What does the Year of the Snake mean? - Explore the traditions and significance of the Year of the Snake as we welcome Chinese New Year 2025

Chinese New Year — also widely called Lunar New Year — celebrates the arrival of spring. It's known as the Spring Festival in China and is also celebrated in South Korea, Vietnam, Malaysia, Singapore and other countries with a significant Asian population.

Chinese New Year marks the end of winter and the beginning of the new year. And 2025 will be the Year of the Snake. The Year of the Snake, according to the Chinese Zodiac, starts on Jan. 29 and lasts until the 2026 Lunar New Year's Eve on Feb.