The Kantar and GroupM study highlights a nearly 60 per cent growth in the average FMCG basket size for rural consumers, ...
Maharashtra (41 per cent), and Odisha (26 per cent) showing moderate growth in the FMCG basket despite lower financial ...
Group M and Kantar report reveals 60% rise in rural FMCG basket size, digital payment growth, and evolving media consumption.
Called the Rural Barometer Report, the study looks at consumption patterns and economic behaviour of rural Indians across 20 different states.
New Delhi: A recent investigation by the Access to Nutrition Initiative (ATNI) has spotlighted a concerning trend in the ...
The rising prices of commodity inputs such as Palm oil, Coffee and Cocoa, have pushed FMCG firms to pass increased costs to ...
With income growth, better infrastructure, and digital adoption driving the change, rural households have expanded their ...
Indian technology companies are poised for growth with the new US administration, despite potential visa challenges. Improved ...
Indian FMCG stocks have emerged as the worst performers in October so far, primarily due to a combination of factors that ...
The report identifies a clear divide between rural consumers who rely solely on agricultural income, which accounts for 19% ...
Driven by a favorable monsoon season, rural India witnessed a surge in FMCG consumption during the September quarter, ...
India's FMCG industry shows resilience with 4.1% volume growth, 1.5% price growth, and 5.7% value growth in Q3 2024.