How we’re clicking with consumers in eCommerce | Unilever
WEBAug 7, 2020 · Looking at our results from the first half of 2020, e-commerce delivered €2.2 billion of sales and underlying sales growth of 49%. More than 8% of our total sales are now coming through e-commerce. At the end of 2019, that figure was just over 6% so the acceleration we have seen is incredible.
What’s behind the extraordinary growth of digital commerce - Unilever
WEBDec 13, 2021 · The global digital commerce market is expected to total over $200 billion in 2021, according to research company Kantar, [a] which represents an increase of more than 27% on last year. For Unilever, online shopping continues to be a key growth driver.
Unilever sales see B2B ecommerce as a big digital growth driver
WEBJul 29, 2022 · B2B ecommerce is a digital growth driver for Unilever, one of the biggest and oldest consumer brand manufacturers and the maker of more than 400 products such as Dove soap and Lipton tea.
Unilever will launch 29 ecommerce hubs to win 'channel of the …
WEBFeb 10, 2023 · The London-based company will open 29 ecommerce hubs around the world. Called DMCs, they will combine digital marketing, media, data and sales teams.
Nestlé & Unilever's E-Commerce Success Strategies - Euromonitor
WEBAug 15, 2023 · FMCG giant Unilever has been successful in executing a category-driven e-commerce strategy. The company’s leading product category, beauty and personal care, accounts for nearly 42% of its online sales across the markets covered by Euromonitor International’s E-Commerce system.
Unilever ups focus on direct to consumer as online sales surge
WEBFeb 4, 2021 · The FMCG giant revealed ecommerce sales surged last year, accounting for 9% of total sales as consumers were stuck at home. By Manny Pham 4 Feb 2021. Unilever’s ecommerce business grew rapidly in 2020 as it capitalised on online demand, which grew as a result of lockdown measures.
WEBWinning in winning channels: eCommerce Design for eCommerce capabilities Differentiated models
Unilever accelerates digital expansion as it looks to ‘invest and …
WEBApr 29, 2021 · In order to support the rise in ecommerce and other aspects of its digital transformation, Unilever has invested significantly in upgrading its digital marketing hubs, increasing the number from 39 to 46 across 40 countries.
Unilever injects extra €500m into marketing
WEBFeb 9, 2023 · Unilever has confirmed its brand and marketing investment “will grow again in 2023”, after the FMCG giant ramped up spend by €500m (£442m) last year. More than 80% of Unilever’s 2022 marketing spend went directly into media.
Unilever’s Global VP of Ecommerce: “the channel ... - Econsultancy
WEBDec 1, 2020 · Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020. Hennah breaks down how Unilever has accelerated and sharpened channel choices, and how it is striving to …